Coach didn’t move your kid up to the next group. It may just be the best thing to happen to your swimmer, and here’s why….

The majority of talks are soft skill based and have moved away from the more technical aspects or what I term as the “nuts & bolts”.

It is “okay” to fumble while trying to understand others, but it is more important to listen to others to grasp the full picture...

Taking a program from good to great begins and ends with coaches and athletes developing trust and forming an internal agreement.

As a captain she was put into a position where she could have a direct influence over the decision making processes for the team...

Take the time to consider what clientele you are trying to reach and focus more on “direct marketing” where you connect with the families.

We have incorporated a few drills to help the swimmers learn how to use their hands during the flip turn.

Anxiety occurs when our perspective is too far zoomed out or too far zoomed in. Depression results from emotional overwhelm....

If your year-round team doesn’t offer their philosophy, I offer the following recommendations based on your child’s age and level...

You’ve got work to do if you want to A) fill the pool and B) do it in a way that is sustainable for years to come.

Like everything else in recruiting, there is a good degree of nuance when it comes to approaching individual recruits the right way.

Vision allows us to make decisions from a long-term perspective, not just for the moment.

A win against army was sweet for Tack but even sweeter was seeing his teammate help him conquer the top half of the podium.

I absolutely love the 400 IM (much like MMA) because there’s no hiding - flaws in technique and training are center stage...

When it comes to our work with student-athletes, we are on the front lines.

The enemies of success are indecision, irresponsibility, and the absence of a noble ambition.

Opportunity doesn’t always work on planned or standard schedules or the same clocks. Dive in and swim forward!

Nearly 93% of how you communicate with your young athlete is based on body language.”

Thinking outside the box is a metaphor that means to think differently, unconventionally, or from a new perspective.

Looking ahead, Urlando says he would love to join the International Swim League or start competing in higher world circuits.